service: intellectual capital inventory
service: strategic planning
services: value proposition discovery, persona development
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past work
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Get clarity on what studio members value about their experience of renting studio space at Radiant Hall. Then identify specific persona types among the existing members to support targeted communications and marketing messages that speak to the unique elements of value that are prioritized by each persona.
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The project uncovered three distinct member personas that shared core elements of value and a unique set of elements of value for each persona that will help the staff team better meet their member’s needs and expectations. Also, this work highlighted that members articulated value propositions that the staff team was not aware of and elicited that members feel a very deep connection to the organization which strengthens the client’s fundraising position. Finally, this work enabled the staff team to prioritize strategic planning goals and actions with more clarity and assurance based on the value proposition feedback.
Services:
Value Proposition Discovery, Persona Development
Organization Name: Radiant Hall Studios
Value Proposition Discovery,
Persona Development
services:
Radiant Hall Studios
Organization name:
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Deliver a 5-year strategic plan that articulates the connection and impact of New Sun Rising’s self-described “secret sauce” (intangible assets, intellectual property, intellectual capital, values, culture, expertise), staff skills, competencies and expertise, and clearly communicates the value proposition and potential impact of working with NSR to external audiences.
Services:
Value Proposition Discovery, Persona Developemt
Organization Name: Radiant Hall Studios
Strategic Planning
services:
New Sun Rising
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The key deliverable was to conduct and deliver a comprehensive inventory of the intellectual capital assets. Staff were educated on key concepts related to intellectual capital, intellectual property, and the opportunities to develop value-added intellectual capital. The staff leadership were led through a facilitated process to prioritize which assets to refresh and repackage for current operations and strategic goals. This process also led to enabling the organization to de-prioritizing legacy programming, recruiting new board members with specific skills, and leveraging additional grant resources for programming.
Services:
Intellectual Capital Inventory
Organization Name: Grounded Strategies
Intellectual Capital Inventory
services:
Grounded Strategies
Organization name:
