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Craft messages for the people you’d like to build relationships with.
Differentiate your organization from perceived competitors or substitutes.
Articulate the value you bring to your community and why.
I’ll deliver a clear, jargon-free briefing that your team can use to immediately and clearly:
Explicitly links the needs of specific stakeholder types to the elements of value they believe your organization provides.
Clarifies how your organization and services are perceived against competitors or likely substitutes.
Uncovers what your stakeholders value about your services or programs through interviews.
My Value Proposition Discovery service...
Are you tired of board members shying away from promoting the organization because they “don’t know what to say”? Do you lose sleep worrying that funders will stop supporting your organization? Do you dread one more communications/marketing/fundraising meeting trying to figure out how to get people to pay attention to your message?
Imagine finally having people “get it” the first time. Close your eyes and picture your board members confidently and clearly communicating the purpose and value of your organization - without the awkward elevator pitch training! Get off of the fundraising roller coaster and end the year ahead of your goals. Feel the relief of finally knowing what to say to capture the attention of donors, volunteers, funders, partners, and clients who are looking for just what you provide!
Are you tired of board members shying away from promoting the organization because they “don’t know what to say”? Do you lose sleep worrying that funders will stop supporting your organization? Do you dread one more communications/marketing/
fundraising meeting trying to figure out how to get people to pay attention to your message?
Imagine finally having people “get it” the first time. Close your eyes and picture your board members confidently and clearly communicating the purpose and value of your organization - without the awkward elevator pitch training! Get off of the fundraising roller coaster and end the year ahead of your goals. Feel the relief of finally knowing what to say to capture the attention of donors, volunteers, funders, partners, and clients who are looking for just what you provide!
Are you exhausted trying to explain, yet again, how or why your organization makes an impact?
VALUE PROPOSITION DISCOVERY
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Before we work together, I need to know a little more about why you think you have a value proposition problem and if I’m a good fit for your team.
Don’t worry, all inquiries and client projects are held in the strictest confidence.
Get clear now.
Please keep in mind: you are responsible for inviting and scheduling calls (with a private booking link) and performing the follow-up to ensure participation.
Following the delivery of the briefing document, you'll be asked to submit feedback/testimonials.
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I deliver the briefing document.
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1 week before engagement ends, we have a call to go over the briefing and discuss the findings. Any additional findings that come up in the call will be added to the final briefing.
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I interview stakeholders, then document and synthesize findings.
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You send the requested materials to inform my discovery work.
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We schedule a 2-hour call to understand your gaps/blind spots and key dimensions of value proposition.
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I send a payment link. Payment in full required.
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We schedule a 30-minute call to make sure I’m a good fit for your team.
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You make a request to work with me, providing provide some key information: contact, team size, sub-sector, etc.
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HOW IT WORKS
- clients and/or key constituents
- foundations that have funded your organization
- loyal donors
- board members, trusted advisors, and key volunteers
3. Who do we pick as stakeholders to be interviewed?
We’ll discuss this in the planning phase and make sure we get the number right. What matters more is that they know your organization well enough to talk about “why XYZ Organization” and that they’re available to talk within the timeline of the engagement.
2. How many interviews will you conduct?
No, in order to ensure honest feedback I guarantee all interviewees complete anonymity of the experience and our conversation. Candid responses yield the most useful insights for your organization.