Every organization believes it knows why people value its work.Until you ask. When a team has just completed a strategic plan, they’re often eager to tell their story in a new way—to raise visibility, engage partners, and attract funding. But what’s often missing is a clear understanding of what different audiences actually value about the […]

Nonprofit leaders often speak of “our stakeholders” as if it were one group. In reality, every organization serves a constellation of stakeholders—clients, donors, board members, partners, community members—each listening for something different. When leaders collapse these differences into one generic message, resonance gets lost. Communication that tries to reach everyone risks landing with no one. […]